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为什么高端音频装备和奢侈品是奇怪的床效应

为什么高端音频装备和奢侈品是奇怪的床效应

对于试图将组件重新定位为奢侈品的高端音频行业的细分市场,我有一个信息:您正在吠叫错误的树。对于试图创造“精心策划的奢侈品体验”的新进入者,我认为您正在浪费时间。不,我不是想成为一个混蛋。我实际上是在努力帮助。

自从我14岁以来,我在音频装备上花费了不成比例的收入,并且一直在写上述设备已有二十多年的时间,我已经了解了全球许多音频爱好者。我对汽车的热爱也向我介绍了另一部分富裕的消费者。此外,我的第一任妻子的父母非常富有,使我与他们的网络中的人们保持联系。虽然我可能不是全部专家,但我有相关的数据点可以分享四十年的经验。而且,作为人类等同于狐狸梗,我总是问问题。这就是我学到的。

我们的许多行业最好的公司拥有一个勒vel of passion for visual and electronic design that matches the intensity of any of the world’s finest automobile manufacturers. They also have the same density of thought. But a difference occurs downstream. Almost no one thinks you’re awesome because you bought a $100k DAC. (Guilty as charged.) In our influencer-driven, ADD world, hi-fi doesn’t have the same cache of a new Porsche GT3 or a Patek Phillipe watch. Sorry, but it’s true.

Don’t believe me? Tell 100 non-audio people you just bought a pair of Sonus faber speakers. (Again, guilty.) I’ll bet a healthy sum that nobody will even know what you’re talking about, other than you got a pair of speakers. Tell the same 100 people you just bought a new Rolex and they will all be impressed or possibly start a conversation with you about watches or jewelry. Tell 100 people you just bought a new Harley, Ducati, or Porsche 911, and you’ll probably have at least a dozen new friends that want to hang with you.

为什么?原因之一是因为Hi-Fi无法运输。您不能将其带到午餐时,炫耀或参加汽车和咖啡活动,在离开新玩具后随便跑到背包里。不管喜欢与否,拥有奢侈品的一部分是吹嘘它们并被包括在社区中的一部分。hi-fi无法正常工作。例如,告诉100个保时捷所有者,您刚刚购买了新的GT3可能会开始一个较小的论点,即您是否使用手动变速箱购买了合适的GT3,还是保时捷的出色PDK自动变速器。无论您选择哪种选择,您仍然是那个宇宙中的上帝。Tell 100 audiophiles you just bought a $50k turntable, or even better, upgraded your system with $50k of premium wire, and 97 of them will tell you why you’re an idiot and why their $4,000 system is far better than your mega system. The issues run deeper.

因为他们通常是经验丰富的驱动和时间挑战,所以高收入者不会在高端音频系统上花费大量现金。在极少数情况下,我遇到了一些人,这意味着喜欢和朋友一起闲逛,放松和听音乐。有些是大多伦多地区发烧友俱乐部的成员。我知道还有更多,而且我在Facebook上看到了一些小组,当旅行再次放松时,我想见面。但是,假设拥有一辆漂亮的汽车或一系列漂亮的汽车(或手表,摄像头,葡萄酒等)的人会自动想购买一个巨型音频系统,即使它被烙上了“奢侈品”,这是错误的。

也许是因为音乐是一件深刻的个人事物。它也可能与高端音频的排除性质有关。为了从系统中获得最大的乐趣,您必须坐在最佳位置。独自的。保持沉默。那不是每个人都想做的事情。大多数人宁愿参加音乐会。或去度假。诚然,最近的Covid锁定和行动不便的限制导致了该行业的几年。不过,我很好奇,当它相对安全地旅行时,有多少人会以同等的热情升级他们的系统。

那把我们留在哪里?

The future of audio isn’t bleak. There are more and better choices than ever before. The point of entry for serious sound is far less expensive than any other time in history, and the proliferation of online retailers and used-gear vendors has made it easier to acquire last year’s toys. I’ve always said well-loved, pre-owned gear is a great way to start an audiophile journey.

A good friend who has been an audio retailer for as long as I’ve been buying gear once said: “My average customer is like you, a person that makes a decent living, that spends way too much of it on his hi-fi system. Where do I get a mailing list for that?”

尽管这并不是令人兴奋的社交媒体,但我怀疑高端音频的世界仍然会以其始终的方式蓬勃发展:通过爱好者和爱好者出版物的方式。继续传递单词。-Jeff Dorgay

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